If you were going to ask a programmer or website development expert what website optimization is, their answer will make you believe that you were speaking to someone that spoke another language. They'll talk all about CSS code and java scripts, for example…and how you should not have far too much of this and that in the code, and so on. All of that's great; nonetheless there's loads more to optimizing your site than worrying about complicated stuff that concern programmers.
What I'd like to talk with you about are the things which you as complete beginner can do to optimize your own web site so it can attract your target market and turn them into possible purchasers. Your site must be optimized to do 2 things: Be search engine friendly, and convert visitors into customers (or at the least get those visitors interested enough in your business to take some form of action when they come to your website).
Website Optimization is all about creating a search engine friendly, and adding elements that will convert visitors into taking some form of action on your site.
There are 2 important website optimization terms that you must know and understand:
Search Engine Optimization (SEO) and Conversion Optimization
SEO is composed of elements that must be incorporated on your website, for example: Meta tag optimization, heading tags, keywords on your pages, xml sitemap, image optimization, internal linking, and more.
Off Page Optimization is composed of building links to your site from other sites and web properties. Most of those links should come from sites that are related to what your website is about. As an example, if your site is about cooking, you do not want a link from a site that's about swimming. The more relevant links you have coming to your site, the more the search engines will think of your site as an authority in your industry, particularly if you have links coming from a site that already has got a lot of authority.
By steadily building quality links to your website, you'll cause your listing in Google to rise. This is how folks get first page rankings.
The problem is that too many people target link building before they have optimized the on page SEO factors discussed above. One comes before the other, yet both (one page and off page SEO) are necessary if you would like to ultimately be listed higher than your competition in Google. As you know, the higher you are on the list, the more folks will see it, which equals more traffic to your website.
But now there is another problem...
What happens to all that traffic when they come to your website? The solution to that relies on if you have optimized your site to increase conversions. That's why conversion optimization is part of website optimization.
You must ask yourself what you want your visitors to do when they get to your website. Are you wanting them to fill out a web form? Do you need them to call you? Do you need them to click something? Whatever it is that you want them to do, make it extraordinarily clear.
You must also add elements to your website that interest the sort of people you are targeting. Generally, you need to include images, videos, sign up forms (so you can follow-up with prospects), and so on.
The main thing is to make sure that while you are creating a website, you are also optimizing it at the exact same time.